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Despite a hot start, Halo Infinite on Steam has already fallen to under a 10th of its peak, dropping out of SteamвЂ™s top 100 games played.AmazonвЂ™s long struggle to make a hit video game appeared over when its New World game launched last September and reached over 900,000 concurrent players on Steam, but in the last 30 days, its concurrent player count has peaked at just over 100,000.Yes, but: Big numbers donвЂ™t always hold up.

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Dying Light 2вЂ™s number pops because itвЂ™s a sign of more traditional success: a game sold at full price, somehow hitting a concurrent player count on Steam that is nine times higher than its successful predecessor (and the 23rd best peak for any game on Steam ever).It also launched the multiplayer mode of Halo Infinite for free.

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Microsoft is pursuing a strategy of maximizing a gameвЂ™s availability by putting its games into its popular Game Pass subscription service as well as offering them via console, PC and even, thanks to streaming, mobile.

Some franchises are shifting toward mobile where bigger audiences await.

Microsoft's recent boast that DecemberвЂ™s Halo Infinite and OctoberвЂ™s Forza Horizon 5 have reached 20 million and 18 million players, respectively.Д«etween the lines: Each number represents a story, and all represent efforts to maximize a gameвЂ™s reach.

Square EnixвЂ™s news that Bravely Default Brilliant Lights, a mobile spinoff to a largely Nintendo-based franchise, has attracted 4 million users in less than two weeks.

Why it matters: That was the new gameвЂ™s peak concurrent player count on the PC gaming service Steam over the weekend - and the kind of gargantuan audience figures that attest to a gaming market that isnвЂ™t slowing down.

Zombies-and-parkour game Dying Light 2 had a huge launch last week, and one big number shows how big it was: 274,983.

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